Good design can save lives – and this proves it.

In Cambodia half of the population are anemic – mainly because of  their diet of fish and rice – they needed more iron in their diet. Geometry Global in Dubai, United Arab Emirates, found a simple way to fix this – by putting a piece of iron into pans while cooking. The Cambodians didn’t take to it, until they changed the shape… (watch the video below)

The Lucky Iron Fish is now saving lives – all over the world. You can buy one for someone, and help the world get more iron here. Changing the shape changed lives. Design matters.