August 17, 2015
This idea is brilliant. A GPS (or Sat Nav as I call it in my English accent) app that changes to a child’s voice when you are near a school, a playground, or any place where children are likely to be gathered. This works as a gentle reminder to slow town, take a little extra care and concentrate a little harder. The child-voice navigation feature is currently available in Sweden, Finland and Norway – I hope this catches on: Watch the video to see it in action (and learn more).
I found this on AdWeek (go there for more info)