April 25, 2013
It’s Festival time in Lafayette, LA. – and when I say Festival time I mean 5 days of bands, the roads closed, stages built, thousands of people, great food, amazing atmosphere. If you haven’t been here for Festival International de Louisiane you should.
There is a lot happening at this time of year, I try to keep an eye out for the clever stuff. I had seen BBR’s festival watching guide. It made me smile – they have illustrated a bunch of festival characters and have since added more in a wonderful collaboration with the community. I liked it, but hadn’t had a moment to write about it, and it was left in one of the dark corners of my mind (along with my other good intentions).
Yesterday I get a call, the guys from BBR want to meet me, they had something for me. In the coffee shop I was presented with my very own festival avatar. Yes, they had bothered to draw me. I felt very important. Yes, they got a blog post, (or two) so I thought I would tell you why. Some of these points may apply to all bloggers, some are just about me and this blog.
1.Do something clever – in other words know what the blog is about, and what kind of content they are looking for. That should be a no-brainer, but you’d be surprised at the things I am sent that have nothing to do with anything I would ever feature.
2. Make a personal connection. The guys at BBR are friends of mine so it’s easier, but even if you don’t know a blogger personally you can make a genuine connection. We know when we are being sent something just to write about. Generic sentences are a dead giveaway in an email – “we love what you are doing on (insert blog name here)”
3. Make me smile. I’m a sucker for anything that makes me smile.
4. Don’t expect it to work. BBR really didn’t do this just to get a blog post. They have made a huge effort to include certain people, of course they hope we’ll put it our our facebook page, and share it – but there was no pressure, expectation or ask.
5. What are you still reading this for – there is a festival happening? If there is not one happening where you are, make one. It’s festival time.