Wildfire are trying to spark conversations – and they have a business cards to prove it. Simple, clever and can actually be used to light matches.

Designed by Cosette for the experimental and events company:

To bring this to life, we built the brand identity around a textural match strike pattern, clean typography and bold use of colour to echo the playful personalities of the founders and their modern approach to creating genuine brand experiences. As a physical manifestation of this, their business card also works as a functional match strike pad.”

(via lovelystationery)