This morning The Domino Project sent out an email about a free ebook – he does this every now and then (you should hurry and grab it)

I haven’t read it yet, but it’s now my next plane ride book. If Seth Godin is telling you to read it, you do it.

I have stolen this description straight from the amazon page…

“A book so important we refuse to charge for it.
Julien Smith has delivered a surprise, a confrontation, a book that will push you, scare you and possibly stick with you for years to come.
The idea is simple: your flinch mechanism can save your life. It short circuits the conscious mind and allows you to pull back and avoid danger faster than you can even imagine it’s there.
But what if danger is exactly what you need?
What if facing the flinch is the one best way to get what you want?
Here’s a chance to read the book everyone will be talking about, before they do.
What are you afraid of? Here’s how to find out.

If you can resist that then please tell me how…

Go and grab your copy of The Flinch now – you can thank Seth Godin and The Domino Project by reading it. I can’t wait. Look out for an update.